How Valeria Lipovetsky Built A Legacy Brand

Valeria Lipovetsky is one of my favorite creators on the internet. She's funny, stylish, and always unapologetically herself, showcasing her daily life to her almost 6 million followers across TikTok, YouTube, and Instagram. But what some people might not know, is that Valeria has built an incredible team around her, pioneering the idea that content creators can be and should be run like a true business. In today's episode, Valeria takes us inside Valeria Inc - from her CEO to the social media team - and how they work together to create a true media company. We also talk about her best advice for aspiring and current content creators and insights into how she's scaling her business to create longevity in social media. Sponsored byCORT Furniture: Visit cort.com/podcast to learn more and find the furniture package that fits your needs.Ebay: Ensure your next purchase is the real deal with eBay Authenticity Guarantee. Everyonedeserves real. Visit ebay.com for terms. Vionic: Use code FRIEND at check out for free shipping at www.vionicshoes.comLove the show? Follow us and leave a review! And for more behind-the-scenes, follow Liv on Instagram, @LivvPerez. Produced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.