Rachel Krupa on Why Press Still Matters, But Affiliate Marketing Matters More—And How To Update Your PR Strategy Accordingly

On this episode of WorkParty, host Jaclyn Johnson is talking with PR maven Rachel Krupa, a top-tier publicist with 21 years of experience and a roster of clients that includes Goop and Thrive Market. Krupa unpacks how the media landscape is shifting and why that matters to both brands and publications (as well as consumers). You'll also get some insider intel on how she founded her own brand—The Goods Mart, which is not your average gas station minimart—without a business plan, thanks to her network connections.   RESOURCES: To connect with Rachel click here To follow The Goods Mart click here To connect with Jaclyn Johnson click here To follow along with Create & Cultivate click here To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789)   Produced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.