80: Economic Development and Tourism in Canada with Colin Holloway

Colin Holloway is the Economic Development and Communications Officer for the town of Clarenville in the Canadian province of Newfoundland and Labrador.
The Town of Clarenville is a regional service hub which provides government and retail services to a broader regional population of 35,000 residents. The town has a multitude of local assets which, with the right marketing and exposure, can draw visitors and, more importantly, encourage them to stay longer. Taking a regional approach to tourism enhancement, through the Strategic Tourism Enhancement Program, provides a medium by which businesses and community stakeholders can become involved in economic development. This 11-month stakeholder engagement process will include the development of a Strategic Tourism Plan which the community can embrace and help guide future developments/investments in the area.
In his new role as the Economic Development Officer, his overall goal is to work with the business community and key stakeholders to develop Clarenville as a Tourism Destination.
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