How to Elevate and Empower Your Social Team

Looking to level up your social team?   We’re delighted to speak to Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, on Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Are you finding building a strong and positive workplace culture an uphill battle? Team that with the stresses of social and you have a real challenge on your hands.  Here to help is Robert Glazer, Founder and Chairman of the Board at Acceleration Partners, who is featured on this episode of Social Pros.  Robert discusses his tips for strong leadership, how core values play into workplace culture and how to avoid burnout and overwork.  Plus, Robert reveals the stories behind his new book, ‘Elevate Your Team’, linked below. Robert’s previous Social Pros appearance from November 2018 is also linked.  In This Episode:  0:00 – Introduction  2:08 – Let’s introduce Robert Glazer  5:25 – What Robert’s been doing since his last appearance  6:40 – Robert on writing books  10:44 – Focusing on teams in social media  13:35 – Where are social media teams today?  16:28 – Have social media teams been too reactive?  19:37 – Why are core values so important?  22:48 – You’re the same person at work and at home  24:16 – Unicorns, The A-Team and underperformers  31:38 – You first or organization first?  37:56 – It’s OK to not want to lead  44:01 – Where to find Robert  45:25 – Robert’s final advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Robert Glazer’s website  Buy ‘Elevate Your Team’  Acceleration Partners website  Follow Robert on LinkedIn  Follow Robert on Instagram  Follow Robert on Twitter  Robert’s first Social Pros appearance  Visit SocialPros.com for more insights from your favorite social media marketers.