How Embracing Impostor Syndrome Can Ignite Your Personal Brand

Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that’s a great opportunity. But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, “does anyone want to hear this?” That’s what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of impostor syndrome and how it affects so many people in the social media world. Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on building a personal brand on LinkedIn. In This Episode: 05:17 – Building a personal brand on LinkedIn 09:37 – What works well for Brian on LinkedIn? 12:22 – Brian’s go-to LinkedIn features 17:37 – Overcoming impostor syndrome on the platform 22:45 – Making great social media decisions 30:53 – How experimental should you be on social? 35:04 – How Brian got into teaching future marketers 39:55 – Brian’s advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Brian’s Twitter Connect with Brian on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.