Trust, rhyming, and snacking
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From their iconic tube shape to the innovative stackable shape, Pringles chipshave been a snacking staple in homes across America for decades. But what is the driving force behind its success? The answer lies within behavioralscience – find out how they've employed behavioral science tactics in theircatchy slogan that keep us reaching into those classic red canisters.
Trust, rhyming, and snacking