M&P Ep. 176: Jessica Klodnicki, CEO of KT Tape

KT Tape CEO, Jessica Klodnicki, discusses the power of rebranding and why every company should rebrand to find its purpose, values, and goals. Klodnicki shares her story working at Bell, Skullcandy, and KT Tape. She also shares how rebranding KT Tape will affect the company in the future. Outline of the show: 0:00 What is KT 2:25 Founding story 5:00 For young and old 7:00 Bell helmets 9:50 Skull candy 12:00 Simon Sinek, Start With Why 21:00 Retail road show 24:00 Omni channel business 26:00 Most common injury 28:00 Product development 29:50 Whats it like to be the CEO 32:05 Being a board member 37:00 Closing remarks Social: Twitter - https://twitter.com/siliconslopes Instagram - https://www.instagram.com/siliconslopes/ LinkedIn - https://www.linkedin.com/company/silicon-slopes/ Show links: https://www.kttape.com https://www.linkedin.com/in/jessicaklodnicki/ Apple Podcasts - https://podcasts.apple.com/us/podcast/meat-potatoes-podcast/id1262148655 Spotify Podcasts - https://open.spotify.com/show/4T9PSMVqgQNf7lCF3NdDgS?si=e0c6a92bc89e4fe7