334 How To Start A Successful Family Business With Kaitlin Leung

On this podcast episode, Kaitlin Leung co-founder of the family business @thewoksoflife share her experience and tips on how to start a successful family business.

Since its founding in 2013, The Woks of Life has become the #1 online resource for approachable, creative, authentic Chinese recipes in English. Through their popular recipe site and diverse social media community, Bill, Judy, Sarah and Kaitlin Leung share inspiring recipes and their family’s culinary genealogy with millions of home cooks.

With the debut of their highly-acclaimed, New York Times bestselling cookbook The Woks of Life: Recipes to Know and Love from a Chinese American Family in 2022, the family has served up even more of their sought-after recipes and culinary stories to hungry fans and new audiences.

The Leungs have been featured in numerous press outlets, including Magnolia Network’s Family Dinner with Andrew Zimmern, Food Network’s Family Meal, as well as Bon Appetit, Good Morning America, NPR, The New York Times, and many more.


WHAT KAITLIN DISCUSSED:
1. the story behind the founding of The Woks of Life and how their family business journey began in 2013
2. What inspired her family to focus specifically on providing approachable, creative, and authentic Chinese recipes in English
3. How they manage the dynamics of working together as a family in a business setting
4. How they leveraged their popular recipe site and social media community to grow their family business and connect with millions of home cooks
5. Key factors that contribute to the longevity and sustainability of a family-run business
AND SO MUCH MORE


HOW TO KEEP UP WITH KAITLIN AND HER FAMILY:
Via their website: https://thewoksoflife.com/
On Instagram: https://instagram.com/thewoksoflife


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