Episode 416: The Disruptors: Why Doing Nothing Is Not an Option, with Rob Brown

If we don’t change, we'll be irrelevant, says Rob Brown.The DisruptorsWith Liz Farr for CPA TrendlinesIt’s a changing world, and if we don’t change with it, we will cease to be relevant, U.K.-based accounting podcaster Rob Brown tells CPA Trendlines' Liz Farr.More here: https://cpatrendlines.com/?p=97277
A host of the Accounting Influencers podcast, Brown says what got us here won’t get us there in the fight to be relevant in our practices, with our clients and in our careers. Brown's podcasting partner is Martin Bissett, a CPA Trendlines contributor and world-renowned growth advisor to accounting firms.The last two years demonstrated that accountants can make big changes very quickly. But those changes won’t be enough to assure our continued relevance as advisors and employers.Younger business owners are using their accountants in different ways and expect more advisory services. Younger employees also have different expectations from their employers.Firms that don’t address the needs of clients and employees will have a hard time attracting either.