Cheeseburger in Paradise: White Castle CEO on the brand’s real estate strategy
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White Castle is a staple of popular culture, appearing in everything from Beastie Boys lyrics to “Harold & Kumar’s” eponymous film. CEO Lisa Ingram offers insights on how the century-old, family-owned company—inventor of the slider—determines where and when to open new Castle locations.
Cheeseburger in Paradise: White Castle CEO on the brand’s real estate strategy