E15 | The 9 Keys To Running A Successful Photography Business - Part 3 - Booking To Sales

In this episode of The Fully booked Photographer, the Business Success Academy team discusses the client journey from booking to selling.   They explore the importance of charging a booking fee and how it can help photographers avoid no-shows. They also talk about the differences between booking fees and cancellation fees and how to communicate these policies to clients. The team then shares strategies for pre-booking and nurturing clients to get them excited about their photography experience. They also discuss the fear of cold calling and rejection and how to become more accountable to oneself. The team debates effective marketing strategies for different generations and how to price services on a website.   In this episode you will hear: Booking fees vs cancellation fees How to improve your pre-booking and nurturing experience for your clients Why cold calling is important How to get over the fear of rejection  What marketing strategies are most effective for different age demographics Top tips for your sales process   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.