How to Build Sales Plays to Crush Your Quota w/Ralph Grimse & Brian Williams @Brevet Group

Plays are a tricky thing but they can make all the difference in sales. Sadly, most sales reps don't use plays to win in sales, they simply rely on gut and intuition and so instead of having a repeatable process, sales is often a game of luck. The Brevet group is out to change that. In this episode, two partners at the Brevet Group, Ralph and Brian talk about the importance of plays and how reps can change the way they do sales with them.
Links and Resources Mentioned in This Episode:

Brevet Group
Why Plays Are Better Than Cadences
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In This Episode You'll Learn:

What is a sales play
When you should use a play
Tips to creating optimal sales plays