Building a Customer-Centric Marketing Tech Stack: From Personalization to Post-Sale Success

Creating a customer-centric marketing technology stack is essential for delivering exceptional customer experiences.  In this week's episode of The Modern Customer podcast, Darrel Alfonso, Director of Marketing Strategy and Operations at Indeed.com, shares his expertise in constructing and leveraging a successful marketing technology stack. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.