BMT 006 | Martech gobbledygook
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This week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain what their technology does, and how it helps customers. What we call "Martech gobbledygook."
We tackle the problem of overstating Martech benefits, aspirational messaging, the issue of homogeneity in technology design and branding, explaining Martech to executives plus a new feature of the show - A question of the week:
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BMT 006 | Martech gobbledygook