Crafting a sweet bank customer experience
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The cookies may be pre-packaged in plastic, but human touch remains essential to community banking. On the latest episode of the ABA Banking Journal Podcast — sponsored by IntraFi Network — 1st Security Bank EVP Kelli Nielsen discusses how the retail banking customer experience is changing in the post-COVID era and why in-branch activity remains important. Nielsen also talks about her bank’s approach to talent management in a tight labor market and — as an ABA Stonier Graduate School of Banking alumna and advisory board member — discusses the Women of Stonier initiative.
Crafting a sweet bank customer experience