289 Behind the Scenes of Travel Media and Public Relations

What really goes on behind the scenes of travel writers, content creators and podcasters, and their counterparts in the tourism and travel industry, public relations firms and tourism boards? I recently spent the best part of a week in Sydney immersed in this world and I realised that lifting the curtain on how this part of travel and tourism works might prove interesting for my listeners.
This episode is part trip report (in short: Sydney is gorgeous) and part BTS of IMM Australia, and more. The what? You'll have to listen to find out! I also chat with Christina Koullas of CK PR who gives us a great rundown on how public relations in general works within the travel industry.
Links:

Christina Koullas of CK PR - https://ckpr.com.au/ 
Christina’s blog about working with a journalist - https://ckpr.com.au/how-we-secured-a-cover-story/
The resulting article from Catherine Marshall - https://www.traveller.com.au/cape-york-queensland-travel-guide-the-last-great-adventure-destination-in-australia-h1twly
TravMedia - https://travmedia.com 
Join our Facebook group for Thoughtful Travellers - https://www.facebook.com/groups/thoughtfultravellers
Join our LinkedIn group for Thoughtful Travellers - https://notaballerina.com/linkedin
Show notes: https://notaballerina.com/289
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