Securing authentic customer-driven demand for the energy transition and its critical projects

Krista Johnson brings a real passion for enabling universal access to clean energy to this episode of the podcast. Listen in for a conversation that explores what it means to get true customer-driven demand for projects and how to engage authentically and positively with the neighbours and stakeholders of your projects.  Anyone working to execute major projects in decarb or energy transition knows that customer engagement is increasingly requiring a total change in approach. In the US, the incentive-based policy approach absolutely demands that projects have real customer buy-in. Early engagement is key to invite stakeholders on the transformation journey and address fears of new technologies. Takeaways:  o   Why is it so essential – commercially, ethically, strategically – to have consumer/local engagement?o   Listen to a comparison of two different project approaches to get a feel for how the landscape is changing and how different approaches yield different outcomeso   Explore how to work with communities as partners from the start to build trust and supporto   What adopting a curiosity about community plans can do for your commercial project’s success. o   How is Johnson Matthey taking a lead in this space to help deliver the energy transition  Show links: -          Follow Krista Johnson on LinkedIn-          Follow Alex Cameron on LinkedIn and find how to get involved with the membership and work of Decarb Connect Learn about our Sponsor: Janno MediaMany thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire. Want to learn more about Decarb Connect? Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors.  Explore our Decarbonisation Leaders Network (DLN), where members share insights and experiences as they accelerate their net zero plans. Check out our full offering and learn more about our members, summits, reports and webinars.  If you enjoyed this conversation, take a look at the discussions about industrial decarbonisation taking place across our global event series. You could the community of leading decarbonizers at conferences in Berlin (June), Boston (Our TechInvest event in September), Toronto (November), the UK or Houston or at any number of meet ups, site tours and virtual meetings.