Understanding aspiration with Nadia Tuma-Weldon

I spoke with Global Luxury Practice Lead at McCann World Groupand Global Director of McCann Truth Central, Nadia Tuma-Weldon.  She's spent years researching and understanding luxury consumers and  brands. Nadia has a fantastic perspective on why we choose what we  choose, and how aspiration for luxury serves as the ultimate  distillation of aspiration that many brands can learn from. We discussed  some of what's changed and some of what is the same.
Transcript is available here: http://adampierno.com/?p=1677
Want  to read some fiction? I am testing a new novel, Negative Edge. You can  read it for free here:  https://www.wattpad.com/962487826-negative-edge-blinking-cursor
The Strategy Inside Everything is the podcast for people who think  for a  living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes. And I can't wait to hear from you. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.

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