Richard Shotton and The Choice Factory
Release Date:
We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH's World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He's got so much information that our talk moves all over the board as it relates to decision making - but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe
---
Send in a voice message: https://podcasters.spotify.com/pod/show/adam-pierno/message
Richard Shotton and The Choice Factory