Jen Bonhomme on the real and the imagined

Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens  (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We  aren't sure either but we explore it together.
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Hey, you might be a listener and have no idea, but I’ve written some books. You can find Under Think It (a marketing strategy handbook) and Specific (a book about trying to build brands in a world that doesn’t want any more of them). You can read some fiction I’ve written here, for free.

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