The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn
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Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. But Google means business this time, with the migration to the new GA4 analytics solution. You’ve got one year. Also: Tech layoffs are on the rise.
The Big Story: Google Wrestles With An Analytics Overhaul, While The Ad Tech Market Preps For A Downturn