Mike: Woodshop Mike

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“I couldn't charge what I knew my stuff was worth, because otherwise, like, I'm unknown, so I would just be sitting, not doing any work. So yeah, that helped me to maximize the revenue I can make from each physical project.”



-Mike





Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Mike from Woodshop Mike. In the world of woodworking, where craftsmanship meets creativity, Woodshop Mike has emerged as a prominent figure. In a recent episode of the Woods Printer Podcast, hosted by Steve, Woodshop Mike shared insights into his journey, challenges, and strategies for success. Let's delve into the conversation and extract valuable lessons from Mike's experiences.



Listen now and get the whole story!





The Genesis of Woodshop Mike:



Mike's woodworking journey began in high school when he apprenticed with a guitar builder as a class credit. The initial goal was to transition into woodworking full-time after achieving financial stability. However, life took an unexpected turn when Mike lost his 3D design job in Atlanta a few years ago. Faced with a crossroads, he made the bold decision to go full-time into woodworking, leveraging support from his church and strategic planning.



Strategic Decision-Making:



One key aspect of Mike's success was strategic decision-making. He recognized the importance of aligning his passion for woodworking with content creation and custom work. Mike's approach involved overlapping projects, creating content for brands, and building a portfolio for potential collaborations. This strategy not only maximized his revenue but also laid the foundation for future opportunities.



The Role of Networking:



Mike emphasized the value of networking with successful entrepreneurs during his transition. Having mentors and a sounding board outside the woodworking niche provided him with valuable insights. Leveraging these connections allowed him to refine his business model and make informed decisions.



The Challenges of Content Creation:



As a content creator, Mike highlighted the challenges of balancing woodworking projects with the demands of recording and editing. He candidly shared the time-consuming nature of filming and editing, emphasizing the need for authenticity in his videos. Acknowledging the longer timelines for content creation, he recently started outsourcing some projects to an editor to streamline the process.



Identifying the Core Audience:



A pivotal moment in Mike's journey was identifying his core audience, personified as "Larry." By understanding Larry's characteristics, preferences, and skill level, Mike tailored his content to resonate with this target audience. This approach ensures authenticity and meaningful engagement, fostering a dedicated community.





“The kind of mindset that you have as it relates to attracting an audience and building an audience around your content? Like, have you what have you, what have you learned through the process of putting out regular content and understanding what they need? “



-Steve Larosileire





Want to get in touch with Mike ?



Contact him through:

Instagram: https://www.instagram.com/woodshopmike/

Youtube: https://www.youtube.com/@WoodshopMike/videos