Mastering Social Media for Your Woodworking Business: Nine Essential Content Types

“There's a bunch of different variations, but you actually should just do what's comfortable for you. And if not, potentially outsource the rest, but like, focus on these nine pieces of content”



Steve Larosiliere







Welcome to a brand-new episode of the Woodpreneur Podcast, in the  ever-evolving world of woodworking, establishing a strong online presence is crucial for growth and success. As a woodpreneur, it can be challenging to decide what content to share on your social media platforms. That's why we're here to guide you through the nine essential pieces of content every woodworking business needs to flourish on social media. I'm Steve Larosiliere, the founder of Builder Growth and the host of the Woodpreneur Podcast, where we specialize in helping wood, lumber, woodworking, and sawmill businesses thrive. Today, let's dive into a quick training session to help you create these nine fundamental content pieces and lay the foundation for continuous growth on your social media platforms.



Now is the time to listen and hear the whole story!



“You can create content and videos and, and written words with screenshots. And you know carousels based off of all of this right so the ever process for milling lumber, if you have a process for building tables of process for designing and quoting, built ins, if you have a process for flooring, if you have a process for any, like renovations, like anything that that people always ask you, what's your timeframe, what's your lead time like from start to finish? What are your payment terms like all of this stuff”



-Steve Larosiliere



Step 1: Uniformity and Clarity in Your Profiles



Before you start creating content, it's essential to ensure consistency across all your social media accounts, be it Facebook, Twitter, YouTube, Instagram, or LinkedIn. Make sure your usernames are the same across all platforms, and your bios are similar. Each bio should include a link to your website and a clear call to action, such as "Contact me for a custom design" or "Book an appointment for a consultation." This consistency and clarity will help potential customers easily connect with your business.



Step 2: The Nine Essential Content Types

Now, let's explore the nine types of content you should focus on for your woodworking business:

1. Facility and Product Showcase: Share pictures and videos of your woodworking facility, shop, showroom, or factory. Highlight the various products you offer, from custom furniture to lumber milling and renovations.



2. About Us and Company Bio: Create a video or written content that tells your audience about your business's history, vision, mission, and values. Share how long you've been in business to humanize your brand.

Step 3: Content Creation and Editing



To streamline the content creation process, consider using tools like Chat GPT to write scripts and captions. Video editing software like Cap Cut, iMovie, or Instagram's built-in editor can help you compile photos and B-roll footage. Add a voiceover to enhance your content's impact.



“if you want to stay relevant, just stay on on the daily, just post stories to Instagram and habits sync to your Facebook personal or business page.”

-Steve Larosiliere



Want to get in touch with Steve Larosiliere?



Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/