How Zwift Challenged the Tour de France with Kate Veronneau

Today’s episode, I’m joined by Kate Veronneau.
Kate is the director of Women’s Strategy at Zwift, a multiplayer online cycling and running training program that enables users to interact, train, and compete in a virtual world. 
A keen cyclist herself, Kate played an important role in bringing the Women’s Tour de France event, Tour de France Femmes avec Zwift, to fruition.
This is an achievement which has since given her the opportunity to use her voice to advocate for parity and sing the praises of investing in women's sports, as well as to speak to the impact that technology can have in driving greater access and participation in sport more broadly.
Time Stamps
5:00 - Joining Zwift and the launch of the Zwift Academy
8:00 - Creating Women’s Only Rides
10:00 - What does Community Look Like on Zwift?
14:00 - The (Positive?) Impact of COVID? 
16:00 - The Creation of Virtual Events
17:00 - The Tour de France Femmes avec Zwift
19:00 - Having Parity across Men’s and Women’s 
21:00 - The Commercial Case for Serving Women
23:00 - Making Triathlon a Stadium Sport
30:00 - An Opportunity for the Apple Vision Pro? 
33:00 - Could AI Reduce the Barriers to Entry for Cycling?
Additional Links
How the Zwift Academy changed Neve Bradbury's life – and how to watch the 2024 finals
Reddit Was Built On Legions of Fake Accounts
Zwift Signs On as Title Sponsor for Tour de France Femmes
Zwift report highlights positive impact of the Tour de France Femmes
How the arrival of Zwift changed triathlon training forever
Arena Games Triathlon powered by Zwift expands to new destinations in 2023
Connect with Kate on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠
Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here