228 – How to Promote Your Business on YouTube – Linda De Ruiter

Linda De Ruiter is the founder of sustainable womenswear brand, The Slow Wardrobe. In this episode, we talk about Linda's business, The Slow Wardrobe, how she dresses women to feel more confident, and why she's chosen YouTube as the main marketing channel to drive sales for her business.If you find it difficult to get in front of the camera to market your products, then take a leaf out of Linda's book!She gives some great tips for how to produce video quickly and simply for YouTube, and how to repurpose those videos into other forms of content.Discover:[3:14] How Linda's clothing collection evolved because of customer demand.[6:39] Where Linda's collection is made.[9:00] How Linda sells using a pre-order model.[10:01] The Slow Wardrobe's pandemic pivot.[20:53] How Linda got started on YouTube.[22:45] Linda's equipment for creating YouTube content.[26:26] Simple prep-work for creating each video.More about The Slow WardrobeThe Slow WarddrobeThe Slow Wardrobe on YouTube Stay in TouchBritish Brand Accelerator - Find out how you can work with me to build your British-made brandMake it British websiteJoin Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturersMake it British on InstagramMake it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.