Joe De Sena: Unbreakable Humans

This week we had the pleasure of speaking to Joe De Sena!Where to start? What a remarkable man! But would you want him as a partner? Or even a friend? Well not if you like lie-ins, tasty treats or taking it easy… We like to think we are pretty good at facing discomfort with our daily sea swims and active lifestyle, but when Joe challenged us to joining him on one of his death races, you can literally hear us squirming in our seats! Joe De Sena is the founder and CEO of Spartan, the world’s leading endurance sports brand. Growing up in working-class Queens, De Sena has demonstrated an entrepreneurial spirit since his preteens. He built a multi-million-dollar pool cleaning business before moving to Wall Street, where he started his own trading firm. In 2001, De Sena fled Wall Street for Riverside Farm in rural Vermont. It was during this time that he discovered his passion for adventure races and endurance events, and Spartan Race was born.De Sena has built Spartan into a global fitness and wellness brand, with a 10 million+ community of athletes across the globe. Under his leadership, Spartan’s portfolio of brands has grown to include Spartan Trail, DEKA, La Ruta, Tough Mudder, and HIGHLANDER.A New York Times bestselling author, De Sena’s latest book, 10 Rules for Resilience: Mental Toughness for Families, hit bookstores last October.A brilliant episode!Lots of love,Dave & Steve xThis episode is sponsored by our friends from HEALF.com the amazing online platform for all yoru health needs!Get an exclusive 20% off HEALF.com when you enter the promo code HEATHYPEARHealf is where you will find only the best of the best health brands all vetted by their community and validated by experts. We love this platform, you can’t go wrong and it has all our favourite stuff covering the 4 pillars of heath: Eat Move Mind SleepProduced by Sara Fawsitt and Sean Cahill Hosted on Acast. See acast.com/privacy for more information.