Embracing the Power of Content in Modern Marketing: Insights from Mark de Grasse

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“The only information you find typically online is made by marketers, or copywriters, or other types of professionals, but not the people actually doing the work. “

-Mark de Grasse



Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Mark de Grasse the president of Digital Marketer. Mark shared valuable insights into the world of digital marketing and how it can benefit small businesses, including those in the woodworking and lumber industry.



Digital Marketer is a leading online digital marketing organization with a rich history of teaching digital marketing strategies. They have trained over 120,000 marketers, agencies, and small business owners, making them a powerhouse in the industry.



During our conversation with Mark, he highlighted the importance of content marketing and how it can help small businesses establish trust, credibility, and authority in their respective fields. 



“So how do you get exposure if you can't do advertise or advertising and say, a loss or breakeven, you get up to now maintain your customers? And how do you maintain customers, you create content and you show the customers and you nurture the relationship and you care about the customers and customers? What's gonna start happening is they're getting very committed to specific brands, for specific reasons.”



-Mark de Grasse



Content as a Qualifier: Mark emphasized that content is a way for businesses to display their competence to potential customers. It's a means to showcase your expertise, educate your audience, and build trust.



Shift in Content Marketing: Mark discussed how the landscape of content marketing has evolved over the years. The advent of smartphones and social media has made content creation more accessible and essential for businesses.

Creating Baseline for Marketing: Mark outlined three essential elements for small businesses looking to establish their online presence: a professional website, clear descriptions of services, and a conversion product. A website is your digital storefront, clear service descriptions inform potential customers, and a conversion product gets your foot in the door with clients.

Importance of Consistent Content: Consistency in content creation is key. Mark encouraged small business owners to prioritize consistent content production over the overall volume of content. Whether it's blog posts, videos, or podcasts, regular content production keeps your audience engaged and informed.

Leveraging Digital Advertising: If you're ready to invest in marketing, Mark recommended starting with online paid advertising. Create a budget and run ads for at least three months to see results. Remember that follow-up is crucial in converting leads into customers.



“What I found to the unexpected thing about marketing, when you put yourself out there and you actually commit to is that so many more opportunities happen.”

-Steve Larosiliere



Contact him through:

Instagram: https://www.instagram.com/markdegrasse/