179: Decoding Generosity with GivingTuesday's Chief Data Officer, Woodrow Rosenbaum

In this episode of What the Fundraising Podcast,
Revolutionize your approach to donor engagement and inspire new strategies for fostering lasting connections with supporters!
Today, we are joined by Woodrow Rosenbaum, GivingTuesday's Chief Data Officer. He is a transformative figure in global generosity and consumer marketing. As the Chief Data Officer for GivingTuesday, Woodrow's contributions are monumental, spearheading pioneering research into individual giving behaviors. He orchestrates the GivingTuesday Data Commons, a coalition of over 300 collaborators across 50 countries, fostering insights into the drivers and impacts of generosity.
Woodrow is also the founder and CEO of With Intent, an international consumer marketing agency. With a knack for market dynamics, he has propelled numerous brands to prominence, crafting strategies for growth and market expansion. In addition to his professional endeavors, Woodrow holds influential positions within the philanthropic community, including membership in the Generosity Commission Research Task Force and chairing the Board of Directors for Global Impact Canada. Furthermore, he is affiliated with the Belfer Center for Science and International Affairs at Harvard Kennedy School, where he contributes as a Fellow, focusing on the intersection of technology and public purpose.
 
In this episode, you will be able to:

Appreciate the diverse ways in which people express generosity.

Understand the dynamic nature of giving patterns.

Recognize the importance of adapting strategies to match evolving giving patterns.

Explore the role of guilt, motivation, and belonging in donor decision-making.

Challenge common assumptions about the drivers of giving.

Recognize Giving Tuesday's potential as a catalyst for sustained engagement.


Get all the resources from today’s episode here. 

This week's episode is sponsored by NeonOne. 
NeonOne is revolutionizing the way nonprofits connect with their communities. Their platform isn’t just about technology; it’s about crafting unforgettable generosity experiences. Learn more about how they're empowering nonprofits like yours at neonone.com/mallory


Connect with me: Instagram: https://www.instagram.com/whatthefundraising_
Facebook: https://www.facebook.com/whatthefundraising
YouTube: https://www.youtube.com/@malloryerickson7946
LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/
Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point