251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing

Do you need a fractional chief marketing officer? 
But first of all, what does a fractional officer even do?
Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. 
How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights? 
And stay tuned as John shares his top strategies for building a cohesive marketing plan.
You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.
 
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00:02:10 - Advantages of Hiring a Fractional CMO
00:07:44 - Marketing Help for Small Businesses
00:09:30 - Becoming a Fractional CMO Requirements
00:11:10 - Fractional CMO Model Enhances Marketing
00:17:01 - Optimal Marketing Budget for Growing Companies
00:20:10 - Small Businesses Benefit from Fractional CMO
00:22:42 - Understanding the Evolution of Consumer Behavior
 
Read “Duct Tape Marketing” here.
 
Follow John:
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Website: https://ducttapemarketing.com
 
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