Whalar's Alex North talks measurement and evaluation

Episode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.#AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship does not influence editorial content. This week Scott Guthrie is in conversation with Alex North, Head of Media, Measurement and Analytics across EMEA at Whalar.In this episode, they discuss:Whether measuring return on investment within creator marketing is evolving - and if so, how?Business metrics over vanity metricsHow marketers can best help brands navigate choice and challenges in quantifying impactMeasurement 'in the wild' digging into a case studyA look over the brow of the hill to the future of measurement within our industryUseful linksWhalar websiteWhalar on LinkedInWhalar Research - Creators Measure Up: Analyzing Their Impact on ResultsInfluencer Marketing Code of ConductAlex North on LinkedIn👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript. 🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.