Capacity Crisis Marketing

Animal shelters across the country have been in a capacity crisis for the past two years due to rising intakes and adoptions that are simply not keeping pace with the number of animals coming in.At the 2023 Best Friends National Conference, speakers Tori Fugate and Misty Valenta told the audience during their session that by reframing the perspective to “never let a good crisis go to waste,” they allowed themselves the opportunity to try new and creative marketing that they never thought possible - and they say you can do it too.This week, we’re sharing a session from this year’s conference titled “Capacity Crisis Marketing.” You’ll hear how Tori at KC Pet Project and Misty at the Williamson County Regional Animal Shelter publicized their shelter capacity to their communities while still promoting their pets, programs, and services. You’ll hear unique ways to use different mediums to effectively communicate the current capacity of your shelter and engage your community to get involved. Through effective messaging on social media, email, text programs, and more, you’ll continue to see support from your community, obtain media coverage, and ultimately save lives.To watch the video or to check out the slides for this presentation, visit the website for The Best Friends Podcast: https://network.bestfriends.org/proven-strategies/best-friends-podcast/best-friends-podcast-ep-149