Opening A Business (Part 2) with Lauren Farmer & Elizabeth Brasher

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Season 3 of the Aesthetic Report has officially come to a close with this final episode! Lauren and Elizabeth further last month's conversation on opening a business by getting into brand identity. Hear about choosing brand color, font, and aesthetic, keeping your image cohesive, and some tips and tricks from the experiences of DERMASCOPE's in-house aestheticians. In this episode, Elizabeth and Lauren discuss...[5:04] Considerations for naming your business, including how Lauren's business, Blush 'N Beauty Spa, got its name.[14:05] Brand cohesiveness and the root of brand identity. [16:52] Outsourcing technical aspects, like e-commerce and website building. [18:44] Finding something that works for you and keeping it simple, despite the plethora of options. [21:19] Navigating the pressure to give in to trends and outside opinions when building your brand identity. SEGMENTS[3:50] Topic Discussion[28:59] GameFollow DERMASCOPE:Instagram: @dermascopeFacebook: facebook.com/dermascopeTikTok: @dermascopeTwitter: @dermascopeThreads: @dermascopeAdditional Links:Follow Lauren Farmer: @blush_n_beauty_spa_Follow Elizabeth Brasher: @theskingal

Opening A Business (Part 2) with Lauren Farmer & Elizabeth Brasher

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The Aesthetic Report
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