Ep 431 – Avoiding the Sunk Cost Trap: “Business or Pressure” with Allissa Haines

Sometimes, we overvalue the time, energy, or money we put into a project, which clouds our decision-making. Business or Pressure host Allissa Haines talks about the sunk cost trap—and how to avoid it—in your massage business.   Host: Allissa Haines is a practicing massage therapist and business owner and columnist for Massage & Bodywork magazine. You can find her building a community of massage therapists at deepbreathdigital.com/community.   Author links:   Website: www.deepbreathdigital.com/community   Instagram: https://www.instagram.com/deepbreathcommunity/   Resources: The Good Enough Job: Reclaiming Life from Work: https://www.simonestolzoff.com/   Sponsors:   Jojoba: www.jojobacompany.com   HobaCare Jojoba is a premium quality, 100% pure jojoba oil that is highly beneficial for massage therapists. As a single-ingredient product, it aligns perfectly with holistic practices, providing an all-natural, chemical-free massage medium option. Jojoba oil closely resembles human sebum, which allows it to absorb easily and deeply into the skin, delivering a non-greasy, moisturizing experience that doesn't clog pores or cause allergic reactions. This unique property makes it an excellent medium for massage, enhancing tactile contact without leaving an oily residue. HobaCare Jojoba is also shelf stable and will not stain natural fiber sheets. By choosing HobaCare Jojoba, massage therapists can enhance their practice, offering clients a superior, skin-friendly experience that promotes both skin health and overall well-being. Website: www.hobacare.com Facebook: https://www.facebook.com/jojobacompany Instagram: https://www.instagram.com/jojobacompany