[Podcast Best Of] Personal Brand v Business Brand — How My Thoughts (And Social Handles!) Are Changing

I am taking a short break of one to two weeks from new podcast episodes. Here’s a ‘best of’ episode from the vault until I’m back!Last year, I spent in excess of about $35,000 on a huge rebrand. The thought process was this —> I want to build a company. I have a team and I don’t want it to feel like it’s just about me. Stevie Says Social no longer aligned. And, at the time, all of those things were true. Still are, really. But over the subsequent months, my thoughts on how I want to position my business and personal brand shifted slightly AGAIN, and so in today’s podcast episode I want to share some of that nuance with you in case it serves you also. As with ALL decisions in business, there is no “universal truth” when it comes to these things, only ever what serves YOU and the goals you have. And here, right now, are my thoughts (and upcoming shifts) in terms of what serves ME and this small + mighty business in this moment.In this podcast episode we discuss:✔️ Bringing My Personal Brand Back to Life✔️ Exit Businesses v Lifestyle Businesses✔️ Projects v Businesses✔️ A Personal Brand is the Most Important Superpower You Have Online✔️ So, What’s Changing? ✔️ And More!Want more?📫 Subscribe to the Newsletter: For Expertise-Based Founders ready to engineer a lifestyle business that passes the Monday Morning test with flying colours. Get one actionable step each day, and then weekly thereafter. Subscribe here.🎧 Subscribe to the Podcast: With 1m downloads, make sure you hit the follow/subscribe button right now.📝 Download our FREE 26 Page Expertise-Based Business Diagnostic: Get clarity on what to work on first or next. Click here to get it for free. 🎓Join Lifestyle Business School:Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot. Click here to join today. 📲 Instagram:Follow Stevie on Instagram at https://www.instagram.com/steviedillon_