Ep. 35: From Union Makeup Artist to Beauty Blender Founder, Rea Ann Silva

“Cutting sponges is nothing new, but what I did was build a business from it.” Dive into the inspiring journey of Rea Ann Silva, the brain behind the game-changing Beautyblender brand. 
Get ready to hear the incredible story of how Rea Ann went from doing makeup for music videos in the MTV era to becoming the Founder and CEO of the category creator Beautyblender. 
In this podcast, we talk about her journey with experimenting with various sponge shapes and stumbling upon the accidental yet iconic neon pink color, which ultimately became Beautyblender's pivotal marketing strategy. She also shares the raw, unfiltered moments of entrepreneurship - from working with the one person who believed in her, to the nerve-wracking decision to mortgage her house to kickstart Beautyblender.
We'll explore how Rea Ann navigated the beauty industry, Beautyblender’s influencer marketing strategy, her journey of refocusing during COVID, and the most challenging part of entrepreneurship: managing a team.
Come along for an honest, inspiring chat about the adventurous journey of Beautyblender, Rea Ann's incredible leadership, and the vital lessons she's learned about entrepreneurship and the beauty industry. 
Connect with Rea Ann on Instagram @reaannsilva and visit beautyblender.com to learn more about the brand’s latest offers.