83 episodes
The Psychology of Copywriting Geoff Kullman
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- Business
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5.0 • 23 Ratings
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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
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69: Why You Should Email Your List DAILY w/ Daniel Throssell
DANIEL'S WEBSITE:
This might be my favorite copywriter site of all time.
persuasivepage.com
PARALLEL WELCOME SEQUENCE:
Sign up. You won't regret it!
persuasivepage.com/parallel-welcome-sequence
GEOFF'S ACTION EMAIL BOOTCAMP (FREE):
Sign up today!
CONNECT WITH DANIEL:
Website: persuasivepage.com -
68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox
LIZ'S WEBSITE:
Check out this 90s-inspired design!
lizwilcox.com/
EMAIL STAIRCASE TRAINING :
It's only $12... this is a no-brainer!
lizwilcox.thrivecart.com/email-staircase/
GEOFF'S ACTION EMAIL BOOTCAMP (FREE):
Sign up today!
CONNECT WITH LIZ:
Website: lizwilcox.com
Instagram: @thelizwilcox -
Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden
In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...
What To Look For In This Episode:
The importance of networking (even for introverts) and the POWER of LinkedIn How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer. How to get your first few clients
Resources:
Suden PR website – sudenpr.com ACTION Email Bootcamp – ACTIONEmailBootcamp.com
Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions -
66. How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer
Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer
Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give an update on the future of the podcast.
What To Look For In This Episode:
Attention is currency... how to "pattern interrupt"?? Why you need to offer dopamine rewards for readers/prospects The power of "assumptive phrasing"
Resources:
Valerie Fischer website (correct link) – valeriepfischer.net VIP Day info – geoffkullman.com/vip-2day
Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
Connect with Geoff:
Instagram: instagram.com/geoffkullman
Twitter: twitter.com/geoffkullman
Inquiries: geoffkullman.com
Subscribe To The Podcast Here:
Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word! -
My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel)
Connect With Austin:
Jarvis website – jarvis.ai
Email – austin@javis.ai
Jarvis FREE Trial jarvis.ai/free-trial
Austin's Instagram: instagram.com/austindistel -
An Update And An Opportunity (for You)
Connect w/ Geoff on Instagram:
Send a message on IG – instagram.com/geoffkullman
Customer Reviews
Super useful info!
And not only on copywriting. Some of the guests go beyond the realm of writing to provide practical, simple to follow, advice. This has been my new go-to listen on runs. Well done, Geoff!
Value Bomb
Geoff does an outstanding job and is an expert his discipline. Highly recommend
Your future self will thank you for listening!
Whether you are a copywriter or not, The Psychology of Copywriting will shift how you see and hear communication. Geoff is a master teacher who leads you through how effective copywriting can change the trajectory of your business by attracting the attention of your readers. He pulls back the curtain to show us how our brains respond and why the words we use matter.