E34: Seattle Mariners - Liz McCloskey

Have you ever seen your local sports team advertise something like "Tomorrow's game is 'Dogs at the Park' night OR 'Indian American Heritage' night? Ever wondered who creates that
Imagine being responsible for 60+ of those events each year. The planning, the marketing, the back-end ticket registrations...and now imagine being the ONLY person for an entire department for a Major League Baseball team left responsible to do all this....well, Liz McCloskey is that woman.
Liz has spent her entire career with the Mariners, and also her entire career in the group events space of the sports industry. You'll learn about all that goes in to putting this nights of unity together and how to make decisions based on what DOESN'T feel like work.