Knowledge Graph Success Metrics | Cameron Gibbs | #TwSEOs 102

Cameron Gibbs is an Ontologist and a Knowledge Graph Engineer. He joins me to discuss on this episode of Talks with SEOs (#TwSEOs) to have a conversation about the success metrics Knowledge Engineers consider when engineering.A knowledge graph helps with the organisation of data, making it simpler and easier to access its information. When an Engineer builds a Knowledge Graph, what metrics do they consider?This question intrigued me and led me to invite Cameron on the podcast to discuss.In our conversation, Cameron and I talk about the evolution of search - from mere result lists to delivering precise answers at lightning speed.As search continues to evolve, businesses must stay agile and adapt to changing user behaviours. There is a personalised nature of search experiences, which is fuelling searchers to use social media platforms for discoverability. Search visibility is going to further expand. So what metrics should businesses be considering to determine how much search visibility they have gained because of their inclusion in knowledge graphs?Cameron Gibbs, Knowledge Graph Engineer, joins me to discuss on this episode of Talks with SEOs (#TwSEOs).Check out Cameron on LinkedIn.Watch the video conversation with Cameron on YouTube._________________________________________________________________Talks with SEOs (#TwSEOs) is an SEO Thought Leadership podcast series for SEOs. Brought to you by Democratizing SEO and hosted by Austine Esezobor (SEO Consultant and Founder), this series is to influence your SEO mindset for you to advance business growth.