8 - Hold on Tight – 2017 to 2021

What does ‘Success’ look like?Studio “S” is a legendary room in Ford’s design building in Dearborn, Michigan.. This creative laboratory gave birth to the Thunderbird, the Mustang and even the original Bronco. Today it is filled with full size clay models of the new Bronco. Sonari Glinton is granted access to this most secretive of rooms and discovers the incredible lengths being taken to honor the past and inspire the future.But who are they building for? Middle aged men in Tennessee? Or young women in California? Can one Bronco satisfy everyone?for more info: broncopodcast.ford.com