🚿 “We're In The Shower With Her.” Kitsch Founder Cassandra Morales Thurswell on Creating Your “Everything Shower” Favourites, from Solid Shampoo Bars to Heatless Rollers and Her Next Big Idea: Cute Shower Filters for Your Hair.

Whether it’s the satin pillowcase, minimalist scrunchies or the viral, XL heatless rollers, there’s a good chance that you have a Kitsch favourite in your beauty routine already. Today, Founder and CEO Cassandra Morales Thurswell traces the brand’s humble beginnings, from selling handmade hair ties door to door at the tender age of 25 to creating a solid shampoo bar that sells every 5 seconds, to Kitsch’s status as one of the Most Innovative Brands of 2024, as deemed by Fast Company.Tune in to learn about:How Cassandra created a multi-million dollar brand on optimism –  without an MBAWhat happens when you’re not a forward-facing founder (shy types, listen up!)What it takes to earn “Woman-Owned” CertificationWhy her new, filtered shower head is totally different from ones you’ve seen in the past (and how it can benefit your hair and skin!) What is the Kitsch Beach House and can anyone rent it??!For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ 🚨 Psssst…Great news everyone!  We are hosting a live event with our friends at Nudestix to help celebrate their 10th anniversary with some surprise beauty guests! Join us for lively conversation, makeup touch-ups and good eats by NutbarDate: Thursday April 25thTime:  1pm-2:30pm ESTLocation: Space on King, 300 King St. East in TorontoRSVP now, it’s free! All you have to do is click this link to reserve your spot.  And you know we’ve got you covered with some #DamnGood gift bag swag (worth $600!), stocked with some of our Nudestix Faves. PROMO CODES:  When you support our sponsors, you support the creation of Breaking Beauty Podcast!   OUAIFrizz-free up your schedule with OUAI. Go to TheOuai.com and enter promo code BEAUTY15 for 15% off any Ouai product.APOSTROPHEApostrophe is an online platform that connects you with an expert dermatology team to get customized acne treatment for your unique skin. Get your first visit for only $5.00 at Apostrophe.com/BEAUTY when you use our code: BEAUTY.  That’s a savings of fifteen dollars! This code is only available to our listeners. To get started, just go to Apostrophe.com/BEAUTY and click “Get Started” then use our code BEAUTY at sign up and you’ll get your first visit for only five dollars! ImPRESSImPRESS NO GLUE Manis and imPRESS Press-On Falsies Lashes are getting ready game-changers. Both require NO GLUE-so there is no damage to your natural nails and lashes, no annoying dry times and no mess. Visit impressbeauty.com/breakingbeauty and use code “BREAKINGBEAUTY” at checkout for 25% off imPRESSManicure and Press-On Falsies. MACY’SMacy’s has partnered with Trust for Public Land’s Community Schoolyards. Together, they are helping bring more parks to more people by transforming vacant schoolyards into green spaces to help ensure healthy, livable communities for generations to come.  You can donate online or in store, and learn more at macys.com/purpose. Related episodes like this: Legendary Hairstylist and Founder of Mane and Ouai, Jen AtkinK18 Founders Suveen Sahib & Britta CoxInvisibobble Founder Sophie Trelles-TvedeGet social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.  *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*  Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya
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