Product Photography

I never used to go to photography conferences. It's not that they didn't interest me, it's just that none of them cover my genre of music photography. WPPI is all about weddings and portraits, and while Imaging USA seems to cover a bit more, it doesn't go anywhere near concerts. Still, a few years ago I went to WPPI with a friend, to cover it on the show, and I found out that I didn't care what the conference covered. What I enjoyed the most was meeting other photographers after hours to talk shop. Since then, I have been to all but one WPPI, and a few of the old Photoshop World conferences - which I really miss.

That is all to say that no matter what you think of conferences, the networking side is almost always worth the trip. This past January I decided to try out my first Imaging USA, partly because it was in Louisville, KY, the home of the Bourbon Trail. The conference, for me, was a huge success. I was able to hang out with some old friends, and meet a few new ones, like today's guest. While at Imaging I stopped by to say hello to my friends at the Platypod booth, and while there I met fellow Platypod Pro Lenworth Johnson.

Lenworth is a commercial fashion and beauty photographer based in Houston, TX, and originally from Jamaica. We talked a bit at the conference, and I browsed through his site, and knew right then I needed to get him on the show. My original thought was to cover one of his amazing fashion or beauty shots, since that's what he's mostly known for, but that would have been obvious. Instead I decided we should focus on a tangential part of his work. Lenworth also shoots fashion related product photography, like perfumes and makeup, and I have never really had that genre on the show before.

The challenges of product photography are quite varied, from holding highlights on reflective surfaces, to subject separation and color accuracy, and Lenworth tackles these challenges so well I thought he could help you and I get a better sense of this difficult subject matter.

His work has been honored with multiple awards:

2019 Guru Awards Photoshop World Award
2020 Silver Advertising Award MIFA Award
2022 Gold Commercial Photography-Product MUSE Awards
2023 Gold People Photography-Portrait MUSE Awards
2023 Gold Commercial Photography-Fashion MUSE Awards

As a KelbyOne instructor, Lenworth teaches a few classes, including Fashion & Beauty, lighting, and getting published.

Join commercial fashion and beauty photographer Lenworth Johnson and me as we talk about his fashion and beauty work, and as we dissect his product shot of Chanel makeup, on this Behind the Shot.
Connect with Lenworth
Website: lenworthjohnson.com
Instagram: @lenworth.johnson
Facebook: @photographyLJ
X / Twitter: @LJ_Photography1
LinkedIN: @lenworth-johnson-2966a319
Lenworth's KelbyOne Classes
KelbyOne: KelbyOne.com
Lenworth's Photographer Pick
Mary Bel: marybelphotography.com | @marybelphotography