#16: In Conversation with Mark Sterne, about Finding the Balance between Print and Digital

Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions. His focus is to help associations with printing, marketing and fulfillment for their books, magazines, meetings, membership recruitment, renewal and retention programs.   In this episode, we talk about:  How to find the right balance between print and digital. The importance of knowing your specific audience and their wants.  Why some students and younger members like print products.  Ways to save costs on print products.  How print can help build community among members.  Benefits of using direct mail today.  Creative ways to use QR codes, which you can personalize and track.  Current status of paper availability and supply chain, after the shortage during the pandemic.  Resources: Mark’s email address Contact Mark by phone: 847-498-9640 Recommend future Association Station guests, for season 3 in 2024, to Melanie melanie@meledits.com. Check out Melanie’s other podcast for freelancers, consultants and solo business owners: Deliberate Freelancer (free on any podcast app).