Marketing Truth #1: Effectiveness is just as important as efficiency
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In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their marketing works.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Marketing Truth #1: Effectiveness is just as important as efficiency