Generative AI: hype versus reality

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WARC's Anna Hamill speaks to AI experts Dr Kimberley Hardcastle and The&Partnership's Oliver Feldwick about about what's working in generative artificial intelligence and whether the current hype matches reality.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Generative AI: hype versus reality

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Marketer's toolkit 2024: Building brands through sports sponsorship and a sustainability strategy in EMEA
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