How synthetic data is transforming marketing research

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WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

How synthetic data is transforming marketing research

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How synthetic data is transforming marketing research
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