Episode 114 – Scott Berkun: How Design Makes the World

In his new book, How Design Makes the World, Scott Berkun
explores how good and bad design impact our daily lives. In this episode we
examine the big questions Scott asks in the book: What are you trying to
improve? Who are you trying to improve it for? How do you ensure you are
successful? And how do you avoid unintended harm?



Table of
Contents



01:09 … Meet Scott 04:23 … Scott’s New Book: How Design Makes the World 07:04 … Q1: What Are You Trying to Improve? 11:12 … Ideas Generation Rule: Yes, And 13:57 … Ideas Generation Rule: No Half-Assing 16:43 … Ideas Generation Rule: No Blocking Questions 18:42 … Ideas Generation Rule: Make the Other Guy Look Good 20:28 … Q2: Who Are You Trying to Improve It For? 25:21 … Q3: How Do You Ensure You Are Successful? 30:15 … How Do We Overcome Bias? 34:17 … Q4: How Do You Avoid Unintended Harm? 41:20 … Advice to Project Managers 43:07 … Get in Contact With Scott 44:00 … Closing



SCOTT BERKUN:  So something as simple as idea generation, if you’re not in a roomful of people you trust, none of these methods or techniques are going to help you because no one’s going to feel safe enough to offer what they really think.  And often the problem is that these brainstorming meetings are done with 20 people, 15 people.  There’s no way, even in a healthy organization, the likelihood there’s that much trust among that many people, that someone’s going to feel confident raising their hand against something they know is probably really weird.  And that’s why often brainstorming and idea generation happens the best in smaller groups.



BILL YATES:  Yeah,
mm-hmm.



SCOTT BERKUN:  Four
people, five people.



BILL YATES:  That’s a
great point.



SCOTT BERKUN:  Because
even if they don’t know each other, in 10 minutes they can get a sense of each
other and develop some trust.  And that’s
often a problem with project management is that it’s done at this large scale,
and the stakeholders and committee members, and we’re going to brainstorm.  But there’s 50 people in the room.  It’s like, no.  That’s a dog-and-pony show.  That’s not where the real brainstorm is going
to happen.



WENDY GROUNDS:  You’re listening to Manage This, the podcast by project managers for project managers.  I’m Wendy Grounds, and with me in the studio is Bill Yates. So in today’s episode we get to sit down with a special guest, Scott Berkun.



Meet Scott



BILL YATES:  Scott Berkun is an author, and he has had a big influence on me.  He wrote a book called “Making Things Happen” that I got a hold of early in my project management career, and just loved it.  Just ate it up.  Since then he wrote a book that I really enjoyed also called “Confessions of a Public Speaker,” which I recommend to all our instructors when we bring them onboard. It’s so good, so funny, great advice, and the book that we’re going to focus on today he just wrote this year, in 2020, and it’s called “How Design Makes the World.”



WENDY GROUNDS:  I actually had a look at one of his other books that’s called “The Year Without Pants.”  The topic, it intrigued me, the title should I say, and then I saw it was written about working remotely.  So if anybody has questions about that, I’d recommend that book.



BILL YATES:  Okay,
good.



WENDY GROUNDS:  Scott, welcome to Manage This, thank you so much for being our guest.



SCOTT BERKUN:  It is a
pleasure to be here.



WENDY GROUNDS:  Before we get into the nitty-gritty of your books and what Bill wants to talk about, I have a question. So you transitioned from project manager into becoming an author and a speaker.  Why and how?  How has it worked out, and why?



SCOTT BERKUN:  Well, the how has worked out well, so I quit my job as a tech project manager guy in 2003, and it’s now 2020, and I’ve been doing this for 17 years.  I’ve written eight books.  And this is the only way I make a living.  So I’ve been very fortunate and lucky, it’s worked out great.  I mean, I’ve been successful enough,