Understanding Buyer Personalities and Styles with Nancy Zare

Send us a textOn this episode of the Better Presentations More Sales podcast I’m talking to author, speaker, consultant and psychologist Dr Nancy Zare about understanding buyer personalities and stylesNancy is known as The Sales Whisperer and is the creator of the Alikeability system and is a past president of the National Speaking Association in New EnglandAnd the author of several books including Compelling SellingWhether you are presenting, pitching or having a one-to-one customer or potential customer interaction understanding the personalities and styles of your audience and adapt into will significantly increase your chances of successNancy talks about how she can get a feel for people by just looking at their websites, their social media photographs and their postsThis is a truly fascinating episode as we explore how understanding buyer personalities and styles can be a huge benefit to someone who is pitching or presenting or undertaking sales interactionsNancy’s two top tips for listeners to implement straightaway are:Become an active listener, show real interest in your commentsUse the language of your prospect, use their words when you respondI briefly also asked Nancy about a couple of tips would be speakers and she suggested that it is ‘Terrific when you are Specific’ and that the ‘Riches are in the Niches’This is episode 305 of the Better Presentations More Sales podcastIf you don’t like the idea of learning how to transform your business presentations in a group environment then take Trevor’s online course Transform your Business Presentations and learn at your own pace. Go to https://trevorleecourses.thinkific.com/courses/transform-your-business-presentations and you can then:Take the free taster course which shows you how to deliver your first ‘big’ presentation orSign up for the main course - the first 25 people who sign up and us the code 7steps50 at the checkout will enjoy the course at a 50% discount bringing your investment in yourself below £100! To find out more Trevor's sales and presentation skills services visit trevorjlee.comIf you or your team are keen to develop their sales or presentation skills, or both then let’s start a conversation. Book a 15-20 minute informal no obligation no fee chat with Trevor Lee on Zoom. Simply click here: Trevor Lee 15 minute meetingI can help you transform your business presentations and win more sales pitches. Click on the links below to find out more and book a free 15-20 minute Zoom call with to discuss what you might need help with. Presentation TrainingSales Training 15 Minute Free 'How can I help you' Zoom callTrevor Lee Linked Trevor Lee You TubeMy latest book: 7 Steps to Successful Presentations