Digital Swiss Army Knife with Paperform

Welcome to this episode of Hard Mode featuring Paperform Co-Founders Diony & Dean McPherson.Paperform is a flexible online form builder like no others. It combines beautiful design with serious digital smarts to create endless possibilities - you’ll hear the company referred to as a digital Swiss Army knife more than once in this episode.Payments, bookings, onboarding - all is possible in the Paperform experience, which is used by thousands of customers all around the world.Diony and Dean talk to us about running the business while running a family together, why optionality is important, building a great team culture for what’s important and getting very good at arguing well. We discuss their journey as a bootstrapped company, venturing into new enterprise offerings and how they feel about the term 'lifestyle business' particularly as it relates to the balance between the company and family.Talking points:The origins of the big visionHow do we feel about the perception of a lifestyle business?Building a great culture with family and community firstTo scale or not to hyper scale?A customer base predominantly overseas.Between optionality and end-gamesHard mode moments in the journeyGetting good at arguing wellMaking sure that responsibility and authority are matchedA background in arts/culture to a career in SaaSA-ha moment of where Paperform sits in the marketUtmost emphasis on customer successTurn on the tap with enterprise product offeringsLinks:Paperform37SignalsANUBasecampGoogle Arts & CultureMacquarie UniversityLinktreeZapierOnline:https://paperform.co/Twitter: @PaperformCowww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventuresThis episode was hosted by Matt Allen: @mattallen