Email Marketing, ChatGPT and Networking with Women Petpreneurs

Wear Wag Repeat Society is OPEN: wearwagrepeat.teachable.com/p/society I sat down with Katie Miller of Forever Homes Communications to talk about elevating your pet brand beyond Instagram. Katie and I both agreed that we’ve made a lot of friendships and connections through Instagram, but that email is the key to connecting with your core audience. Email also lets you segment your audience in a way that social media doesn’t. One thing that I was surprised to learn in this conversation is that Katie started a daily email newsletter. Every day she features small business and animal rescue news while also promoting her own online marketing services. That goes to a segmented list of people who signed up for the daily newsletter. This conversation also took a little detour to touch on the new AI copywriting craze ChatGPT. Can you use this tool to write your emails and blog posts? Hear what Katie and I think! If you love this conversation and want to learn more about email, copywriting and the latest tools to grow your pet business online, come join us in Wear Wag Repeat Society! My monthly membership is currently open for enrollment. We’re getting ready to kick off a social video challenge with a BINGO board I created (since it’s bingo, yes there will be prizes!).