‘It Came out of Nowhere’: The Rise of Dr Pepper

There is a new contender in the cola wars, and it isn’t a cola. It’s Dr Pepper. WSJ’s Jennifer Maloney unpacks how after decades as a distant competitor, Dr Pepper has climbed the soda ranks with help from hefty marketing, novel flavors and TikTok videos.



Further Reading:

- Dr Pepper Ties Pepsi as America’s No. 2 Soda



Further Listening:

- The Agony and Ecstasy of Tab 



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